Russian supermodel Natalia Vodianova has joined leading image editing app and creative social network PicsArt as its new Head of Aspiration, where she will suggest opportunities to 'drive positive change through creativity'.

Vodianova commented 'I'm excited to be part of a community where social sharing finally meets real engagement. PicsArt users collectively contribute millions of images a day, in a true celebration of love and colours that goes well beyond scrolling and liking'.